Samsung
Serif TV
Designed by the Bouroullec brothers. A TV that looks like an object of design, not just technology. Beautiful from every angle, its unique I-shaped profile allows it to stand on its own floor stand or sit on a shelf. It blurs the line between furniture and electronics.
Details
- Matte Display
- Detachable Legs
- QLED 4K
- NFC on Top
Design Legacy
Why it endures
The French design duo reimagined the TV not as a flat panel, but as a piece of furniture that can stand in the middle of a room. Its side profile forms the uppercase letter "I", creating a shelf on top for keys or books. The back is covered in fabric to hide the "technological shame" of cables.
Timelessness
It challenges the hegemony of the "black rectangle." By treating the television as an object of domestic beauty rather than just a screen, it allows technology to exist harmoniously within a carefully curated interior.
Did You Know?
The TV features a special "Magic Screen" palette mode inspired by textiles, designed to mimic the texture of the wall behind it so the TV effectively disappears when not in use.